Pitstop is an app designed to enhance men’s wellbeing, delivering curated content to help users easily adopt new habits and track their progress smoothly.

Pitstop

Project overview

Pitstop is a new app designed to streamline the journey to better health for men. Initially scoped as an MVP with a tight deadline, the project expanded into the development of a fully realized digital product.

The project began with a proof-of-concept phase and extensive user research. The original concept provided by the client — a racing car metaphor for men’s wellbeing — underwent significant changes based on user feedback. After completing the discovery phase, which included wireframing and prototype testing, we developed the final UX and UI design. The result is a calmer, more holistic approach that focuses on delivering curated and actionable content.

Credits:

Agency: Wunderdog
Product owner: Mikko Petäjä
Design lead: Gra Monteleone
Ux design: Antti Urpelainen
Dev. team: Antti Lehtonen, Juuso Korhonen, Antti Urpelainen, Joonas Kykkänen