Wunderdog was asked to design the new visual identity for Grand One 2023, with full creative freedom. The project began with a discovery phase, exploring different visual ideas.
After getting feedback from the client, the focus shifted to refining the chosen idea: a magical world made of simple shapes, bold colors, and moving textures.
The final result was a full visual identity for the 2023 edition. This included designing all the key elements—logos, colors, typography, illustrations, and animations — and defining how they would work across different platforms like the website, social media, and print materials.
Agency: Wunderdog
Creative direction and design: Gra Monteleone
3D Design & Animation: Andrea Braga
Additional Animation: Teemu Vilen