McKinsey Urban World

A bespoke iPad app visualising economic data across 2,500 global cities.
Users can zoom in to any city on the globe, open a graphic representation of the data and compare it to any other city, region or country.

• Kantar Information is Beautiful Awards 2013- Winner
• Lovie Awards 2013 – Education – Silver
• Lovie Awards 2013 – People’s Choice – Gold


Agency: Sennep

Creative direction: Matt Rice

Ux/Ui: Gra Monteleone